Googling.

In 2006, the verb “To Google” entered the Oxford English Dictionary.  I know this because I googled the definition.  One wonders if “Google” has entered the realm of “Xerox,” “Kleenex,” “Kool-Aid” and “Scotch Tape.”  Its funny how language develops.

“Google” is a thoroughly made up word, a malaprop of “googol” – 10,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000,­000 –  chosen ultimately because the .com domain was available.   It gained its meaning because of the power of the Google algorithms in finding information on the web – their approach was so different from other search engines, it allowed for differentiating names from other entries.  The difficulty of differentiating a product or service to such a degree the best way to describe it is to use its own name in a self-referential cycle.

One might think this would be an exceptional thing for a company – to have its name become so familiar that it becomes part of our everyday lexicon – but to the corporate types it represents a threat to the control of the name.  Quite the conundrum that.

Advertisers spend so much time and money to differentiate their product.  Google spent almost no money and wound up with the same result.

I know, this is old news, but it got me thinking.

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Author: Mo

I consider myself a bit of a loner. I tend to think of myself as a one-man wolf pack. I like old school sneakers, baggy jeans, and oversized sweatshirts. I believe there is no such thing as a short sleeve dress shirt. I like neckties. I do not understand camping, car racing, or algebra – but I can camp and have been known to go a little faster than the speed limit. I have NEVER been known to do a quadratic equation.

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